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Crown's electric forklifts are used on a day-to-day basis to securely transport storehouse resources and goods. The corporations complete product line comprises of manual propelled pallet stackers and lift trucks, power pallet stackers and trucks, counterbalanced sit down and stand up trucks, narrow-aisle turret trucks, narrow-aisle reach lift trucks, and order picking equipment.
Environmental management and sustainability are a very important part of the Crown philosophy. Decades of thought leadership have enabled Crown to help clients while improving the natural environment. ISO 14001 certification has been attained for company stewardship and environmental efforts in manufacturing. Crown has proudly achieved several awards and recognitions for its preservation efforts, including the Ohio Governor’s Pollution Prevention Award and the Ohio Governor’s Environmental Sustainability Award.
Crown History - 1930's to 1950
Crown Equipment Corporation was started in the rural American neighborhood of New Bremen, Ohio, USA. The business has developed from a one-room operation into an internationally recognized company, currently considered to be the seventh biggest forklift producer on the planet.
Two brothers Allen A. Dicke and the late Carl H. Dicke formed the Crown company in 1945. Carl's son, James F. Dicke joined the family company later on that year. Currently, his son, James F. Dicke II, is Chairman and CEO. James F. Dicke III, serves as the company President these days, becoming the fourth generation of the Dicke descendants to uphold this position.
Now an internationally diversified company, Crown initially designed temperature controls for coal burning furnaces, servicing a small clientèle. The assembly of these control units took place in a former hardware store located in New Bremen, Ohio, where Crown’s headquarters presently remain.
By the year 1949, Crown moved into the making of rotators for antenna due the increased fascination with televisions at the time. The product was able to improve the picture and reception quality. The company’s successful move allowed them to become a leading manufacturer of units until 2001. The company ceased production in October after a decline in the worldwide demand for TV antenna rotators.
History – 1950 to 1975
Crown soon diversified its production to include the restoration of mechanized and electrical parts for private and government use in the early 1950's. Following a number of successful bids inside a brief period of time, the company had developed a reputable business in this field.
Flexibility and success dominated Crown’s ability to diversify once again. In 1957, production into the material handling market started with lift truck manufacturing. The organization believed the market required a smaller line of superior quality forklifts. Crown immediately fashioned an exceptional range of contemporary equipment and swiftly became the most rapidly evolving material handling organization with its variety of merchandise.
By 1966, Crown had ventured into the overseas materials handling marketplaces by opening up shop in Sydney, Australia. Sydney is at the moment a regional center of operations for Crown for all Pacific Asian sales, marketing and advertising, and services. Crown remains an unwavering industry leader today, supported by exceptional operations, solid sales and strong manufacturing operations.
Two years later, Crown had moved into the European marketplaces by buying up an Irish production facility from a German Company, Steinbock. There they began to make PTH hand pallet trucks. Later that same year, Crown began their first London operation stationed nearby Heathrow Airport. The sales and service operation of Crown’s comprehensive lift truck line was accessible in the UK by the end of the decade. In the early 1970’s, Crown expanded and began marketing and advertising forklifts across Europe through independent sellers.
History – 1975 to Present
Crown at the moment has a sizable network of Crown-owned and independently-owned sellers in many key international markets offering a huge fleet of electric forklifts. They are responsible for managing the company’s product sales and service.
Corporate offices in New Bremen, Ohio and Munich, Germany provide nationwide advertising and promotional sales support to all dealer and sales personnel. Both Crown sales and seller personnel are factory- trained in all disciplines to ensure the utmost reliability and service. The Munich office was launched in the 1980’s and delivers purchasing, marketing, engineering and design capabilities for India, Africa, the Middle East along with Europe. The diverse relations of international sellers and Crown-owned sellers successfully operate in nearly 100 foreign city environments.
The 6 USA production locations for Crown include New Bremen, Ohio; New Knoxville, Ohio; Fort Loramie, Ohio; Celina, Ohio; Kinston, North Carolina; and Greencastle, Indiana. Crown proudly manufactures internationally, building lift trucks in Sydney, Australia since 1966, Queretaro, Mexico since 1973, Roding, Germany since 1986 and Suzhou, China since 2006. Crown also owns branch sales and service center operations in more than 30 locations in the USA. International branch sales and service center operations consist of locations in Singapore, New Zealand, the Netherlands, Korea, Malaysia, England, Germany, Belgium and Australia.
